AT A GLANCE
SPECS
LENGTH
68 mm
WEIGHT
13 g
TYPE
Popper with two line eyes
DEPTH
Surface
HOOK
BKK FANGS-62 #6
CATEGORY
Freshwater · Hard bait · Topwater
TARGET SPECIES
Black bass, peacock bass
OVERVIEW
The NEO REAN is a compact topwater popper that rules the surface with sound and movement. Its wide mouth and deliberately uneven face throw a loud, deep pop, while a light, perfectly balanced weight lets it walk the dog with ease and cast far beyond what its size suggests.
Two line eyes turn it into two lures in one: tie to the upper eye for a powerful chugging popper, or to the lower eye for a quick, agile walk-the-dog action just at or below the surface. From clear-water largemouth to heavy-pressure fields and even black sea bream, it adapts to the situation without changing lures.
“By changing the eye, you get a completely different action.”
One body, two personalities: a loud chugger from the upper eye and an agile dog-walker from the lower eye.
LINEUP
COLORS
PERFORMANCE
ACTION & DESIGN
01
Two line eyes: chugger mode and dog-walk mode
CHUGGER MODE (upper eye): the NEO REAN produces a loud, attention-grabbing pop. Pop, pause and repeat to pull fish up and trigger strikes.
DOG-WALK MODE (lower eye): the line pull shifts lower and the lure turns into a quick, agile walker that darts left and right on a slack line, perfect for working a short stretch of water around cover.
02
A face built to swallow air
Recessed eyes and a recessed chin draw in more air, and an enlarged opening at the top of the mouth makes it easy to catch bubbles. The result is a thick, heavy chugging sound that imitates a big bass feeding at the surface, a sound that carries and calls fish from a distance.
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03
Quick, agile action
A narrowed tail lets the body pivot quickly, and a centrally positioned line eye disperses water efficiently for sharp, nimble movement. In side-by-side short-distance tests against same-size lures from other brands, the NEO REAN holds its own in speed and responsiveness.
04
Class-leading casting distance
Weights moulded into the chin and the tail give the NEO REAN a low centre of gravity and a stable flight posture. It delivers class-leading casting distance for its size and roughly 20% more effective range, so you can reach fish that never see you.
05
Proven beyond bass
Designed for black bass and peacock bass, the NEO REAN has also built a strong track record in chinu (black sea bream) topwater fishing. Multi-layer painted realistic patterns, ghost and high-visibility colours cover every condition, from clear, high-pressure water to murky water, rain and low light.
DEVELOPMENT
LEAVING THAT SOUND ON THE SURFACE
A popper built around one sound
The NEO REAN was developed in pursuit of an ideal: leaving "that sound" on the water's surface. Its development log follows the whole journey, from the trigger that started the project and the secrets of its tightly packed internal structure, through prototyping and repeated testing, to an unwavering commitment to mass-production precision and finish.
The final chapters share the results of real fishing tests and the voices of ADUSTA's field testers, along with the origins of the NEO REAN and where it goes next.
FROM THE BLOG
DEVELOPMENT LOG
Read the full story of the NEO REAN, from the first idea to field-tested production model.
MORE FROM ADUSTA
RELATED LURES
SHALLOW CRANKBAIT
PHILOSOPHY
ADUSTA DESIGN
Where character meets realism
Design philosophy text.
COMMUNITY
#NEOREAN
Caught something on a NEO REAN? Post it on Instagram with #NEOREAN and tag @adusta_worldwide. We share our favorites here.
BULGARIA
JAPAN
BRAZIL
RECOGNITION
RESULTS
EFTTEX 2026 — Best New Product Award, Hard Lure
Award description.
