History
2011
Our concept is to "deliver high-quality Japanese lures to the world at an affordable price."
ADUSTA was launched, and the lure rod "Hayate" was released.
EFFTEX BEST NEW ROD (Grand Prix)
2015
Ryoichi Nakanishi joins as a lure designer.
2016
We have released the RSJ 100A, a collaborative color design product with China's FREE LURE company.
CHINA FISH exhibits and begins sales in China.
2017
Entering the European market with the [Penta Shad Series]
2018
The company entered the domestic market, primarily with bus-related products. GOSEN Corporation began sales as the sole distributor in Japan.
Entering South America with the collaborative product "Twitch Shiner" with Brazilian
The "Zackroll Yajirobe" has gained popularity in Japan thanks to a YouTube video.
2019
The Zackroll SC has won the EFFTEX BEST NEW PRODUCT (Grand Prix) award.
2020
Satan Shimada signs a testing contract.
We have terminated our exclusive distribution agreement with GOSEN Corporation in Japan.
2021
Entering the domestic surf market. Their debut work, "Sea Shaker," became a hit.
2022
[Saryu] is a hit in the domestic surf market.
[Various Chatter] won the EFFTEX Runner-up (runner-up prize).
2023
Starting exhibiting at ICAST, we enter the North American market.
[Zachroll SC Jr.] Received the Runner-up Prize by the Angling International Live Runner-Up
2024
